In fact, timeless design that transcends seasons has always been the modus operandi for the brand. And now, with the fate of the fashion calendar unknown, it is this intuitively slower and more sustainable approach that's seeing us through.
“Fashion seasons and Fashion Weeks tend to force new ideas and generate unnecessary clutter. This seasonless approach is much more sustainable for consumers and also for us as a brand,” Holly says. “It is our way of moving away from the fast-paced fashion industry that we want to work in rejection to.”
Quality jewellery is built to last, after all, so it should be inherently seasonless.